Lu Franco - Fotógrafa y publicista

I’m Luisa (Lu) Franco, a photographer and publicist based in Crevillente, specializing in family photography. My work springs from a passion for telling stories with light and color: I seek soulful images that speak for themselves. For me, a family session isn’t just taking pictures — it’s preserving emotions, connections and everyday moments that become treasures over the years. My approach focuses on creating a relaxed, authentic atmosphere. I work closely and conversationally: before the session I prepare a moodboard and we define the style, location and details that represent you. During the session I prioritize natural moments — gently guiding, encouraging play and spontaneous interactions — so children can be themselves and the looks between you unfold without affectation. I specialize in family portraits that work equally well outdoors or in intimate indoor settings. I capture the closeness between parents and children, the small expressions of little ones and the gestures that reveal each person’s character. I also include maternity sessions as part of the family journey, documenting the arrival of a new stage with sensitivity and respect for the maternity experience. My practice combines aesthetic sensitivity and training in visual communication: as a publicist, I pay special attention to composition, light and color so every image communicates coherence and beauty. In the editing process I aim for an honest, warm result — subtle retouching that enhances without losing authenticity. I work with families in Crevillente and the surrounding province, adapting each session to your wishes: from calm gatherings on the beach or in the countryside to intimate shoots in your home. My goal is for you to experience the session as a memorable moment — to be models for a day — and to take home photographs that move you and endure. If you want to preserve your family’s story with sincere, creative images, I invite you to book a session. Together we will plan a personalized experience that captures who you are today and what you’ll want to remember tomorrow.